Then, one fine day, an opportunity came knocking on my door, the sample store invited me and many other bloggers to do a review on the best selling japanese brand lipbalms - Mojitate Kiajitsu and deep moist lipbalms. They came in a really cutesy packaging, which had completely captured my heart! &, I do not mind bringing such cutesy lil' item out daily! So, that was when I started developing the habit of applying balms on my lips! &, gosh, the results of using it daily is amazing! The peelings on my lips were completely healed and it has became so much moisturized! So, tell me how to not love it?!




Lemme fill you in with more information on the lipbalms, so read on lovelies:

Feature 1: Highly moisturizing formula: soft, melting on skin

Moisturizers: hyaluronic acid, shea butter, jojoba oil

Feature 2: oval container: fits corner of mouth well, due to wide dimension easily put on lips

–Mentholatum, the #1* Bestselling Lipbalm Brand in Japan

Launches the Mogitate Kajitsu lip balm series in Singapore. “Mojitate” means “Fresh” and Mojitate”

“Kajitsu” means “Fruits” in Japanese. This “Juicy” lipbalm is bursting with Natural Fruity”

Goodness and Honey. It comes in five different fruit mixes for you to take your pick: Strawberry, Grape & Berry, Orange & Mango, White Peach and Lemon & Lime

The launch of Mogitate Kajitsu is in line with the growing demands for natural products worldwide. Consumers are increasingly interested in natural/organic products as they learn more about their health and wellness benefits (Euromonitor International Report June2009).

Mogitate Kajitsu is made with Fresh Fruit Juice which contains essential minerals and vitamins that are beneficial to the lips and body. It also contains Honey, which heals and renews the lips. With Mentholatum Mogitate Kajitsu lip balms, now you can get Real, Natural Fruity Goodness to nourish your lips and make it soft, supple and oh-so-kissable!

Introduced in Japan in 2003, Mojitate Kajitsu has been very well-loved by the Japanese teens and young adults for its fun, exciting flavours and colourful packaging. Together with its nourishing Real, Natural Fruit Juice & Honey formula, it is no wonder that Mentholatum Lipbalm is the #1* Bestselling Lipbalm Brand in Japan!

It also contains other moisturizing boosters such as Squalane, Grape Seed Oil, Vitamins A and E. Squalane is easily absorbed, and is similar to the natural oil on our skin. It is extracted from plants and is a highly prized Japanese supplement. Squalane helps to reduce the wrinkles caused by aging and sun damage. Grape Seed Oil helps to repair skin. Vitamin A & E are antioxidants that retard lip aging, and give lips a healthy shine. The Mentholatum Mojitate Kajitsu lipbalms retail at $5.90 each exclusively at all Watsons stores from 12 July 2010.